Site Pacific Group
Increase mobile coverage/reception and mobile hardware upgrade
“Mobile is at the core of everything we're doing. If we can't make a story work on a 4-inch-by-2-inch screen, then it doesn't work, and it doesn't go further.” Mathew Bartlett from Site Pacific.
Site Pacific Group have been a family owned business since 1988, providing scaffold solutions in and throughout NSW, Queensland, Victoria and the ACT. Site Pacific Group specialises in temporary structures, scaffolding, “A” and “B” class Hoarding, including structural steel hoarding for laneway and loading/storage platforms for the NSW construction industry.
Because Site Pacific Group and their clients operate in both city and rural areas, mobile coverage/reception and handset selection were of the utmost importance. Site Pacific were looking for a mobile phone that performs many of the functions of a computer, typically having a touchscreen interface, Internet access, and an operating system capable of running downloaded apps.
Site Pacific also wanted Improvement upon existing technology which included:
Economic benefit
Consumer demand and human needs
Social betterment
The major challenge facing the mobile-led campaign was that across the business landscape, devices varied greatly, as do the way in which all employees use their mobiles to communicate, so a one-size-fits-all-solution wouldn’t work. The solution needed to be flexible and innovative without alienating users with an over-sophisticated use of technology.
While seeking to decipher the essential attributes that should ideally be present in a mobile phone, the ensuing trends merit careful consideration:
Communication services (voice, text, and pictures)
Wireless internet services (browsing, corporate access, and e-mail
Distinct media services (social media, games, and music)
The campaign’s approach to engaging a broader audience was vital when it came to market buy-in and was achieved by:
Improvement upon existing technology
Increased flexibility through cordless phones and mobile phones
Ergonomic designs (i.e. smaller, portable) ease of use smart phones
Economic benefit
Multi-purpose of technological gadgets so you only need one device (i.e. smartphone)
Social media apps provide incomes for developer through purchasing of app and including advertisements in app
Consumer demand and human needs
Screen and key size, weight, functionality, ease of operation, battery life and variety of mobile phone plans available are a result of consumer demands
Addressing specific needs of people who are aged, on a budget, travellers and telecommuters
Social betterment
Smartphones symbol of status
Smartphone give sense of identity and esteem to those in possession of latest technology
Interpersonal relationships negative impact by social networking as people are not present with each other